Google Analytics vs Flowpoint

Uncover the distinctions between Google Analytics and Flowpoint, the most intuitive approach to analyze your website traffic.

Flowpoint vs Google Analytics

Flowpoint revolutionizes analytics with AI-powered behavior analysis, surpassing any other tool on the market. It offers a user-friendly experience, seamlessly correlating behavior data with sales data, and generating insights and recommendations that drive conversion rates. Rest assured, your data is protected, and Flowpoint complies with GDPR and CCPA regulations.


Flowpoint is the right choice for you when you need:

Advanced Flow Analysis

Flowpoint simplifies the creation and monitoring of user flows on your website, consolidating all behavior data in one place. Access all essential KPIs and metrics while enjoying a user-friendly interface.

Intuitive Funnel Visualization

View all your website traffic on a single screen, with a clear and easily understandable interface. Highlight the most important data and extract the insights you need effortlessly.

GDPR & CCPA Compliance

We prioritize data privacy and ensure your data is securely encrypted, exclusively owned by you, and fully compliant with GDPR and CCPA regulations.

Issue Detection & Prioritization

Leveraging complex AI algorithms, Flowpoint identifies areas where your users face obstacles and explains why. Pinpoint the challenges that significantly impact conversion rates.

AI-driven Recommendations

Flowpoint generates technical, UI/UX, and content recommendations to address your conversion challenges. All recommendations are presented in plain English, enabling your team to swiftly address the issues.

In-depth Session Exploration

Dive deep into each user session and analyze every interaction with ease. Easily understand the sequence of events such as page views, mouse clicks, or other custom events you choose to monitor.

Now, you may be wondering…

How does Flowpoint handle data privacy and is it GDPR compliant?

At Flowpoint, we prioritize data privacy and ensure full compliance with GDPR regulations. We implement stringent security measures to safeguard your data. Each customer’s data is hosted in encapsulated buckets, accessible only to the respective owner. We do not share any customer data with third parties.

Our platform employs techniques to suppress sensitive data, ensuring that no sensitive information is stored on Flowpoint’s servers unless specifically requested or integrated through custom events and attributes. This approach adds an extra layer of protection to sensitive data. We take privacy seriously and strive to provide a secure and GDPR-compliant environment for our users.

    Flowpoint offers three pricing plans tailored to meet different needs.

    • Our STARTER plan is available for £49 and provides essential analytics and recommendations.

    • The PRO plan, priced at £199, offers advanced features and deeper insights. We also provide a custom plan that offers full control over your data, along with custom features developed specifically for your requirements.

    • Please contact us for a personalized quote and more details on our custom plan.

    Flowpoint’s widget is designed with a proprietary lightweight approach to minimize any impact on your website’s performance. The widget captures only relevant data in text format, ensuring efficient data collection. It sends data asynchronously to our backend, meaning it doesn’t block other website elements or hinder the rendering process.

    Flowpoint is loaded asynchronously, in parallel with other elements on the screen, resulting in a seamless user experience without any noticeable delays. Rest assured that our widget is optimized for performance, allowing you to gain valuable insights without compromising your website’s speed or user experience.


      Understand Users, Improve Conversions

      See a comprehensive overview of your visitors' activities and quickly identify their pain points on a large scale within just a few minutes.

      Discover Flowpoint

      Analytics is hard.

      We make it easy.

      Our team is committed to offering assistance at each step of the process to ensure your success:

      • Integration support
      • Set up your website flows
      • Analyse and monitor your data

      Analytics is hard. We make it easy.


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