Hotjar vs Flowpoint

Discover the differences between Hotjar and Flowpoint, the most intuitive method for analyzing visitor behavior.

Flowpoint vs Hotjar

Flowpoint provides comprehensive user behaviour insights in just minutes, eliminating the need to watch countless video recordings. Real-time analysis of user behavior ensures you address the most impactful issues first.


Flowpoint is the right choice for you when you need:

Behavior Analytics

Observe how your website visitors interact with different elements on the screen, identify their moments of delight and the elements that cause frustration.

Advanced Analysis at Scale

Say goodbye to watching hundreds of video recordings to identify issues. Flowpoint provides instant insights.

Intuitive Funnel Visualization

Define the user flows that drive your business, discover new ones, visualize your entire website traffic on a single screen, and optimize for maximum ROI.

Issue Prioritization

Flowpoint identifies website issues that significantly impact your users.

Monitor Custom Events and Attributes

Flowpoint enables you to track custom events and attributes to monitor key performance indicators (KPIs) critical to your business, such as product sales and average order value.

AI-driven Recommendations

Flowpoint utilizes machine learning and cybersecurity-inspired algorithms to generate technical, UI/UX, and content recommendations for resolving conversion issues.

Now, you may be wondering…

How does Flowpoint handle data privacy and is it GDPR compliant?

At Flowpoint, we prioritize data privacy and ensure full compliance with GDPR regulations. We implement stringent security measures to safeguard your data. Each customer’s data is hosted in encapsulated buckets, accessible only to the respective owner. We do not share any customer data with third parties.

Our platform employs techniques to suppress sensitive data, ensuring that no sensitive information is stored on Flowpoint’s servers unless specifically requested or integrated through custom events and attributes. This approach adds an extra layer of protection to sensitive data. We take privacy seriously and strive to provide a secure and GDPR-compliant environment for our users.

    Flowpoint offers three pricing plans tailored to meet different needs.

    • Our STARTER plan is available for £49 and provides essential analytics and recommendations.

    • The PRO plan, priced at £199, offers advanced features and deeper insights. We also provide a custom plan that offers full control over your data, along with custom features developed specifically for your requirements.

    • Please contact us for a personalized quote and more details on our custom plan.

    Flowpoint’s widget is designed with a proprietary lightweight approach to minimize any impact on your website’s performance. The widget captures only relevant data in text format, ensuring efficient data collection. It sends data asynchronously to our backend, meaning it doesn’t block other website elements or hinder the rendering process.

    Flowpoint is loaded asynchronously, in parallel with other elements on the screen, resulting in a seamless user experience without any noticeable delays. Rest assured that our widget is optimized for performance, allowing you to gain valuable insights without compromising your website’s speed or user experience.


      Understand Users, Improve Conversions

      See a comprehensive overview of your visitors' activities and quickly identify their pain points on a large scale within just a few minutes.

      Discover Flowpoint

      Analytics is hard.

      We make it easy.

      Our team is committed to offering assistance at each step of the process to ensure your success:

      • Integration support
      • Set up your website flows
      • Analyse and monitor your data

      Analytics is hard. We make it easy.


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