flowpoint.ai

CASE STUDY

How Flowpoint identified and resolved technical and UX issues for an eCommerce business

Increase In Conversion Rates

45%

Increase Average Order Value

25%

Reduction In Bounce Rates

30%

Company

Introduction

Explore how Flowpoint, our AI-driven web analytics SaaS solution, helped an eCommerce business owner uncover and address hidden technical and UX issues that were impacting their conversion rates, while maintaining complete anonymity to protect sensitive data.

Problem

What was the main challenge?

The eCommerce business owner observed a drop in conversion rates using other analytics tools, but could not identify the root causes of these drop-offs at a large scale. They needed a solution that would:

  • Analyze website performance in-depth to pinpoint hidden technical and UX issues
  • Provide actionable insights to resolve the identified problems
  • Enable data-driven decision-making to enhance conversion rates
  • Integrate seamlessly with their existing eCommerce platform for easy implementation

"Flowpoint has been a lifesaver for my eCommerce business. Their analytics helped me uncover hidden technical and UX issues that were hurting my conversion rates. The platform was fast and easy to implement, even for a non-technical person like me. Their support has been outstanding."

- eCommerce Business Owner

Solution

What was the chosen solution?

Flowpoint, our AI-powered web analytics SaaS solution, was specifically designed to address the challenges faced by eCommerce business owners. We provided the following features and benefits for our client:

  • In-depth website analysis using AI algorithms to detect hidden technical and UX issues affecting conversion rates
  • Actionable insights and recommendations to address the identified problems and optimize user experience
  • Data visualization and real-time reporting to facilitate informed decision-making
  • Seamless integration with popular eCommerce platforms, making it easy to implement changes

Applying the Solution

Implementation

We worked closely with the eCommerce business owner to ensure a smooth onboarding process.

Flowpoint was designed with simplicity in mind, making it fast and easy to implement even for non-technical users.

We provided personalized training sessions, tailored support materials, and ongoing assistance to help them make the most of our platform's features.

Results

How successful was the project?

By leveraging Flowpoint, the eCommerce business owner achieved significant improvements in website performance and conversion rates:

  • A 45% increase in conversion rates after resolving the identified technical and UX issues
  • Enhanced user experience, leading to a 30% reduction in bounce rates
  • Improved customer journey, resulting in a 25% increase in average order value
  • Data-driven decision-making that facilitated continuous website optimization

    • Analytics is hard.

    We make it easy.

    Our team is committed to offering assistance at each step of the process to ensure your success:

    • Integration support
    • Set up your website flows
    • Analyse and monitor your data
    Analytics is hard. We make it easy.

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    FLOWPOINT ANALYTICS LTD

    Company Number 14068900

    83-86 Prince Albert Road, London, UK

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