How Flowpoint's custom event tracking improved user retention during the onboarding process for a B2C web application

reduction in user drop-offs


Improved onboarding experience


increase in overall engagement




Learn how Flowpoint, our cutting-edge AI-driven web analytics SaaS solution, assisted a B2C business owner in tackling user drop-offs and enhancing retention during their web application's onboarding process, all while safeguarding sensitive data with complete anonymity.


What was the main challenge?

The B2C business owner faced the following challenges with their web application's onboarding process:

  • Users were dropping off while filling out an onboarding form
  • Users were being redirected to an external link during the onboarding process, and most of them were not returning to complete the process

They needed a solution that would:

  • Analyze user behavior during the onboarding process to pinpoint areas for improvement
  • Provide actionable insights to optimize the onboarding experience and minimize drop-offs
  • Enable data-driven decision-making to improve user retention
  • Integrate seamlessly with their existing web application for easy implementation

"Flowpoint has been a game-changer for my B2C web application. The custom event tracking and powerful AI-generated insights helped me identify and address the issues in our onboarding process that were causing user drop-offs. The platform was fast and easy to implement, even for a non-technical person like me. Their support has been exceptional, and the results have been outstanding."

- B2C Business Owner


What was the chosen solution?

Flowpoint, our AI-powered web analytics SaaS solution, was specifically designed to address these challenges faced by the B2C business owner. We provided the following features and benefits for our client:

  • In-depth analysis of user behavior during the onboarding process to detect areas for improvement using custom event tracking, which allowed for granular data collection such as users interacting with the form
  • Flowpoint's AI engine leveraged the detailed event data to generate powerful insights and actionable recommendations to optimize the onboarding experience, minimize drop-offs, and improve user retention
  • Data visualization and real-time reporting to facilitate informed decision-making
  • Seamless integration with popular web application frameworks, making it easy to implement changes

Applying the Solution


We worked closely with the B2C business owner to ensure a smooth onboarding process.

Flowpoint was designed with simplicity in mind, making it fast and easy to implement even for non-technical users.

We provided personalized training sessions, tailored support materials, and ongoing assistance to help them make the most of our platform's features.


How successful was the project?

By leveraging Flowpoint, the B2C business owner achieved significant improvements in their web application's onboarding process and user retention:

  • A 60% reduction in user drop-offs during the onboarding process
  • Improved onboarding experience that eliminated the need for external redirects, resulting in a 50% increase in users completing the process
  • Enhanced user retention, leading to a 35% increase in overall engagement
  • Data-driven decision-making that facilitated continuous onboarding optimization

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