flowpoint.ai

CASE STUDY

How Flowpoint's cross-domain tracking capabilities improved conversion tracking and decision-making for a service provider

growth in conversion rates

40%

decrease in CAC

25%

surge in user engagement

20%

Company

Introduction

Explore how Flowpoint, our state-of-the-art AI-driven web analytics SaaS solution, empowered a service provider to effectively monitor user conversions across several domains and refine their conversion funnel, all while preserving anonymity and safeguarding sensitive information.

Problem

What was the main challenge?

The service provider encountered the following obstacles with their primary website and affiliated domains:

  • They attracted traffic to their central website via an extensive funnel that encompassed multiple domains, such as their blog domain
  • The service provider found it challenging to efficiently track user conversions across several domains and make well-informed decisions based on the entire conversion funnel

They sought a solution that would:

  • Coherently track user behavior and conversions across several domains
  • Offer actionable insights for refining the conversion funnel and boosting conversions
  • Facilitate data-driven decision-making to enhance marketing efficacy and user experience
  • Integrate seamlessly with their current website and related domains for effortless implementation

"Flowpoint has revolutionized my service business. Their comprehensive cross-domain tracking and robust AI-generated insights enabled me to optimize my entire conversion funnel across multiple domains. The platform was simple and quick to implement, even for a non-technical person like myself. Their support has been unparalleled, and the results have been remarkable."

- Service Provider

Solution

What was the chosen solution?

Flowpoint, our AI-driven web analytics SaaS solution, was tailor-made to tackle these challenges confronted by the service provider. We delivered the following features and advantages for our client:

  • Comprehensive cross-domain tracking that allowed the service provider to observe user behavior and conversions throughout all their domains
  • Flowpoint's AI engine employed the extensive cross-domain data to produce potent insights and practical recommendations for refining the conversion funnel and augmenting conversions
  • Data visualization and real-time reporting to enable well-informed decision-making
  • Effortless integration with popular website frameworks, simplifying the implementation of changes across all domains

Applying the Solution

Implementation

We collaborated closely with the service provider to guarantee a seamless onboarding experience.

Flowpoint's design prioritizes simplicity, making it quick and straightforward to implement, even for non-technical users.

The service provider successfully integrated Flowpoint on all their domains, establishing a funnel composed of essential steps occurring across all domains. We supplied customized training sessions, bespoke support materials, and ongoing aid to help them maximize our platform's features.

Results

How successful was the project?

By utilizing Flowpoint, the service provider attained notable improvements in their cross-domain conversion tracking and decision-making:

  • A 40% growth in conversion rates due to enhanced funnel optimization
  • Enriched user experience, resulting in a 20% surge in user engagement across all domains
  • Increased marketing efficiency, leading to a 25% decrease in customer acquisition expenses
  • Data-driven decision-making that enabled continuous funnel optimization and expansion

    • Analytics is hard.

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    Our team is committed to offering assistance at each step of the process to ensure your success:

    • Integration support
    • Set up your website flows
    • Analyse and monitor your data
    Analytics is hard. We make it easy.

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    FLOWPOINT ANALYTICS LTD

    Company Number 14068900

    83-86 Prince Albert Road, London, UK

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