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Team

Marketing

Position Type

Full-time

Location

New York, United States

Workplace

Remote

Demand Generation Manager

Team

Team

Marketing

Position Type

Position Type

Full-time

Location

Location

New York, United States

Workplace

Workplace

Remote

The Demand Generation Manager will be responsible for driving qualified leads and pipeline growth through strategic demand generation initiatives. Working closely with the marketing, sales, and product teams, the Demand Generation Manager will develop and execute multi-channel campaigns to generate awareness, engage prospects, and ultimately convert leads into customers. This role requires a combination of strategic thinking, analytical skills, and hands-on execution to deliver measurable results and contribute to the company's growth objectives.

Responsibilities

Develop and execute comprehensive demand generation strategies to drive qualified leads and pipeline growth.

  • Collaborate with the marketing, sales, and product teams to understand target audience personas, value propositions, and key messaging.

  • Plan, execute, and optimize multi-channel campaigns across digital and traditional channels, including email marketing, content marketing, social media, webinars, events, and more.

  • Create compelling content and collateral to support demand generation initiatives, including landing pages, email templates, blog posts, whitepapers, case studies, and sales enablement materials.

  • Utilize marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) to manage campaigns, track performance, and measure ROI.

  • Conduct A/B testing and optimization experiments to improve campaign effectiveness and conversion rates.

  • Monitor and analyze campaign performance metrics, including lead volume, quality, conversion rates, and ROI, and provide regular reports and insights to key stakeholders.

  • Stay abreast of industry trends, best practices, and emerging technologies in demand generation and digital marketing.

Qualifications

Bachelor's degree in marketing, business, or a related field; MBA or equivalent preferred.

  • Proven track record of success in demand generation or digital marketing roles, preferably in a B2B technology or software company.

  • Strong strategic thinking and analytical skills, with the ability to develop data-driven insights and make data-informed decisions.

  • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).

  • Excellent project management skills with the ability to manage multiple campaigns and initiatives simultaneously, meet deadlines, and deliver results.

  • Creative thinker with strong written and verbal communication skills, capable of crafting compelling messaging and content.

  • Collaborative team player with the ability to work cross-functionally and build relationships with internal stakeholders.

  • Results-oriented mindset with a focus on driving measurable outcomes and achieving business objectives.

Benefits

Competitive salary and performance-based incentives.

  • Comprehensive health, dental, and vision insurance.

  • Retirement savings plan with employer match.

  • Flexible work environment with opportunities for remote work.

  • Professional development and training opportunities.

  • Vibrant company culture with opportunities for growth and advancement.

Job ID # 2

Job ID # 2

Equal Opportunity Employer Disclosure

Flowpoint is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are dedicated to fostering an inclusive and supportive workplace that celebrates the diverse backgrounds, perspectives, and skills of our employees.

At Flowpoint, we believe that a diverse and inclusive workforce is critical to our success. We are committed to providing equal opportunities for professional growth and development to all our employees. Our policies and practices are designed to ensure that everyone has the chance to contribute fully and be recognized for their unique talents and experiences.

We are passionate about building an environment where everyone feels valued, respected, and empowered to achieve their full potential. Join us in our mission to innovate and drive positive change through the power of diversity and inclusion.

Flowpoint is dedicated to compliance with all federal, state, and local laws providing equal employment opportunities, as well as fair employment practices and providing reasonable accommodations for qualified individuals with disabilities in our application and hiring processes.

Equal Opportunity Employer Disclosure

Flowpoint is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are dedicated to fostering an inclusive and supportive workplace that celebrates the diverse backgrounds, perspectives, and skills of our employees.

At Flowpoint, we believe that a diverse and inclusive workforce is critical to our success. We are committed to providing equal opportunities for professional growth and development to all our employees. Our policies and practices are designed to ensure that everyone has the chance to contribute fully and be recognized for their unique talents and experiences.

We are passionate about building an environment where everyone feels valued, respected, and empowered to achieve their full potential. Join us in our mission to innovate and drive positive change through the power of diversity and inclusion.

Flowpoint is dedicated to compliance with all federal, state, and local laws providing equal employment opportunities, as well as fair employment practices and providing reasonable accommodations for qualified individuals with disabilities in our application and hiring processes.

Diversity, Equity, and Inclusion at Flowpoint

At Flowpoint, diversity, equity, and inclusion (DEI) are at the heart of who we are. We believe that a diverse and inclusive workplace drives innovation, fosters creativity, and creates a sense of belonging for everyone. Our commitment to DEI is reflected in our mission, values, and practices.

Diversity: We celebrate the differences that make each of us unique, including race, ethnicity, gender, age, sexual orientation, disability, socioeconomic background, and more. We strive to create a workforce that mirrors the diverse world we serve, recognizing that varied perspectives enhance our ability to solve complex problems and meet the needs of our clients.

Equity: We are dedicated to ensuring fair treatment, access, and opportunities for all employees. This means actively working to identify and eliminate barriers that have prevented the full participation of some groups. We are committed to creating an environment where everyone has the resources and support they need to succeed.

Inclusion: We foster a culture where everyone feels valued, heard, and empowered. We encourage open dialogue, active listening, and mutual respect. Our goal is to create a workplace where all employees can thrive and bring their authentic selves to work.

Our Commitments:

  1. Inclusive Hiring Practices: We are committed to attracting and retaining a diverse workforce through equitable hiring practices that ensure all candidates have an equal opportunity to succeed.

  2. Employee Development: We provide ongoing training and development opportunities that promote DEI awareness and skills. We support the professional growth of all employees through mentorship programs, leadership development, and career advancement opportunities.

  3. Creating Safe Spaces: We prioritize creating a safe and inclusive environment where everyone feels welcome. We actively address and prevent discrimination, harassment, and bias in all forms.

  4. Community Engagement: We are dedicated to making a positive impact in our communities. We partner with diverse organizations and support initiatives that promote equity and inclusion beyond our workplace.

Flowpoint is committed to continuous improvement in our DEI efforts. We regularly assess our policies and practices, seeking feedback from our employees and stakeholders to ensure we are making meaningful progress. Together, we can build a more inclusive and equitable future for all.

Diversity, Equity, and Inclusion at Flowpoint

At Flowpoint, diversity, equity, and inclusion (DEI) are at the heart of who we are. We believe that a diverse and inclusive workplace drives innovation, fosters creativity, and creates a sense of belonging for everyone. Our commitment to DEI is reflected in our mission, values, and practices.

Diversity: We celebrate the differences that make each of us unique, including race, ethnicity, gender, age, sexual orientation, disability, socioeconomic background, and more. We strive to create a workforce that mirrors the diverse world we serve, recognizing that varied perspectives enhance our ability to solve complex problems and meet the needs of our clients.

Equity: We are dedicated to ensuring fair treatment, access, and opportunities for all employees. This means actively working to identify and eliminate barriers that have prevented the full participation of some groups. We are committed to creating an environment where everyone has the resources and support they need to succeed.

Inclusion: We foster a culture where everyone feels valued, heard, and empowered. We encourage open dialogue, active listening, and mutual respect. Our goal is to create a workplace where all employees can thrive and bring their authentic selves to work.

Our Commitments:

  1. Inclusive Hiring Practices: We are committed to attracting and retaining a diverse workforce through equitable hiring practices that ensure all candidates have an equal opportunity to succeed.

  2. Employee Development: We provide ongoing training and development opportunities that promote DEI awareness and skills. We support the professional growth of all employees through mentorship programs, leadership development, and career advancement opportunities.

  3. Creating Safe Spaces: We prioritize creating a safe and inclusive environment where everyone feels welcome. We actively address and prevent discrimination, harassment, and bias in all forms.

  4. Community Engagement: We are dedicated to making a positive impact in our communities. We partner with diverse organizations and support initiatives that promote equity and inclusion beyond our workplace.

Flowpoint is committed to continuous improvement in our DEI efforts. We regularly assess our policies and practices, seeking feedback from our employees and stakeholders to ensure we are making meaningful progress. Together, we can build a more inclusive and equitable future for all.