Deployed on-prem, private by design — Request a license
Model Context Protocol

An MCP server for on-prem website analytics

Flowpoint includes a built-in MCP server so the AI clients your team already uses can read your analytics and build dashboards — without your data ever leaving your environment. Connect Claude or any MCP client, point it at your own model, and let your agent do the analysis.

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What the MCP server does

Query analytics as MCP tools

Traffic, sessions, events, sources, and funnels are exposed as structured tools your agent can call directly — no SQL, no scraping the UI.

Build dashboards from your client

Ask your agent to assemble charts, tables, and reports. Flowpoint builds the dashboard interface while your data is read locally.

Bring your own model

Run inference on a local model inside your network, or connect a cloud model like Claude. The MCP server never ships your raw analytics to the model.

On-prem and private

The server runs as part of your Flowpoint deployment. Every request stays inside your infrastructure — nothing is proxied through us.

Connect your client

Add the Flowpoint MCP server to your client's configuration and it appears as a set of tools your agent can call. Because everything runs on-prem, you control the endpoint, the credentials, and the model.

  • Claude & Claude Code
  • Cursor
  • Any MCP-compatible client

// Example MCP client config

{
  "mcpServers": {
    "flowpoint": {
      "url": "https://analytics.your-company.internal/mcp",
      "headers": {
        "Authorization": "Bearer <your-token>"
      }
    }
  }
}

Endpoint and auth are configured in your own deployment. See the docs for setup.

WebMCP

This website is agent-ready too

Separately from the MCP server that ships with Flowpoint, flowpoint.ai itself implements WebMCP, the proposed browser standard for exposing page functionality to AI agents. In a browser that supports it, an agent can call 21 typed tools on this site directly, instead of guessing its way around the DOM. Every free tool is callable, and nothing is sent anywhere — the calculations run in your browser exactly as they do when you use the page yourself.

Every page

*

  • search_flowpoint_content

    Search the Flowpoint website for pages, free tools, blog articles, and customer case studies matching a topic. Returns titles, URLs, and descriptions.

  • list_flowpoint_free_tools

    List every free browser-based tool on flowpoint.ai, grouped by category, with the URL of each. Use this to find which tool page can perform a calculation or conversion.

  • navigate_to_pagechanges page state

    Open a page on flowpoint.ai in the current tab. Use search_flowpoint_content or list_flowpoint_free_tools first to find the path.

Contact

/contact

  • fill_contact_requestchanges page state

    Fill in the Flowpoint licence request form with the visitor’s details. This only populates the fields — the person still has to press "Request a license" to send it.

NPS Calculator

/tools/nps-calculator

  • calculate_nps

    Calculate a Net Promoter Score from survey response counts. Promoters scored 9-10, passives 7-8, detractors 0-6. Returns the score from -100 to 100 with its qualitative band.

Conversion Rate Calculator

/tools/conversion-calculator

  • calculate_conversion_rate

    Calculate a conversion rate as a percentage from a visitor count and a conversion count.

Conversion Rate Comparison Calculator

/tools/conversion-comparison-calculator

  • compare_conversion_rates

    Compare the conversion rates of two data sets, such as an A/B test or two time periods. Returns both rates, the percentage-point gap, and the relative uplift or decline of B against A.

Percentage Calculator

/tools/percentage-calculator

  • calculate_percentage_change

    Calculate the percentage increase or decrease between an original number and a new number.

Times Increase Calculator

/tools/times-increase-calculator

  • calculate_times_change

    Express the change between two numbers as a multiple — how many times larger or smaller the new value is than the original.

WCAG Contrast Checker

/tools/contrast-checker

  • check_wcag_contrast

    Check the WCAG 2.x contrast ratio between a text colour and a background colour, and report which of AA and AAA it passes for normal and large text.

APCA Contrast Calculator

/tools/apca

  • calculate_apca_contrast

    Calculate the APCA (Accessible Perceptual Contrast Algorithm) Lc value for text over a background, and describe what text sizes that level supports. APCA is the perceptual contrast model proposed for WCAG 3.

Color Palette Generator

/tools/color-palette-generator

  • generate_color_palette

    Generate a colour palette from a base colour using a named harmony rule. Returns the hex values in the palette.

Color Transparency Generator

/tools/color-transparency

  • generate_color_transparency_variants

    Convert a hex colour into rgba() values at different opacity levels. Returns the standard ladder of variations, or a single value when a specific opacity is given.

Readability Test

/tools/readability-test

  • analyze_text_readability

    Measure how readable a passage of text is. Returns the Flesch Reading Ease score, the Flesch-Kincaid grade level, sentence and word statistics, and suggestions for making the text easier to read.

Meta Description Generator

/tools/meta-description-generator

  • generate_meta_descriptions

    Generate SEO meta description variations for a page, each aimed at the 120-160 character range that search engines display in full.

Alt Text Generator

/tools/alt-text-generator

  • generate_image_alt_text

    Turn a plain description of an image into accessible alt text. Strips redundant "image of" lead-ins, folds in surrounding page context, and trims to the 125-character recommendation.

Website Hero Generator

/tools/website-hero-generator

  • generate_hero_section_copy

    Generate website hero section copy — headline, subheading, and call-to-action button label — from a product name, what it does, and who it is for. Returns three variations.

UTM Link Builder

/tools/utm-builder

  • build_utm_link

    Add UTM campaign tracking parameters to a URL. Preserves any query string or fragment already on the URL.

QR Code Generator

/tools/qr-code-generator

  • generate_qr_codechanges page state

    Generate a QR code for a URL or piece of text and show it on the page, ready to download as PNG or SVG. Optionally sets the foreground and background colours.

Timezone Converter

/tools/timezone-converter

  • convert_timezone

    Convert a date and time from one time zone to another, accounting for daylight saving. Returns the converted time and the offset difference between the two zones.

Email Signature Generator

/tools/email-signature-generator

  • generate_email_signature

    Build an HTML email signature from contact details. Returns table-based markup with inline styles, ready to paste into Gmail, Outlook, or Apple Mail.

WebMCP is in a Chrome origin trial. In browsers without it the tools are simply absent and every page behaves normally. The contact form is fill-only by design: an agent can prepare a licence request, but a person still has to send it.

Deploy Flowpoint in your environment

Run agentic website analytics on your own infrastructure — your data, your model, fully private. Tell us about your setup and we'll get you licensed and deployed.

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On-premise · Your data never leaves your infrastructure