Our story began when Vlad met Andrei in first grade. The co-founders have been inseparable since.

During their university years, Andrei taught Vlad to code. Soon after, the two founded a software agency where they developed more than 30 apps and websites for clients from virtually every industry. The experience was eye-opening.

No matter the analytics software they were working with, Vlad and Andrei found that there was a lack of actionable insights available to meaningfully improve their products. Armed with their learnings, the two laid the groundwork for Flowpoint.

To Andrei, trees are a natural analog for analytics. It's easy to judge a tree's health by the wellbeing of its roots, trunk, branches, and leaves. You can do the same with a website and its many pages. The metaphor made its way into Flowpoint and is the foundation for the product's highly visual and intuitive design.

Along the way, Stefania joined to lead product efforts (she previously worked with Vlad and Andrei at their software agency), and later, Nic to head-up marketing work.

That brings us to today. We're learning, growing, building, and most importantly, delivering on our mission to improve the user experience of the Internet.