Free Color Palette Generator
Generate a harmonious color palette from a base color — copy any hex with a click.
About the tool
Pick a base color and a harmony type — Complementary, Analogous, Triadic, Monochromatic, or Shades — to generate a coordinated palette. Click any swatch to copy its hex value.
Use Randomize to explore fresh starting points for your next design.
This free online tool is provided “as is” without any warranties, express or implied.
Choosing Colors for Marketing Design
Color harmony is the art of combining colors that work well together. Rules like complementary (opposite hues) and analogous (neighbouring hues) come from the color wheel, and they give palettes a sense of balance that feels intentional rather than random.
For marketing, consistency matters as much as harmony. Anchor your palette to your brand color, reuse the same swatches across your site, ads, and social assets, and your audience will start to recognise your brand at a glance.
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