Free UTM Link Builder
Build a trackable UTM campaign URL and copy it in one click.
About the tool
Create a custom UTM link by filling in your website URL and campaign parameters, then copy the finished tracking URL to your clipboard.
This free online tool is provided “as is” without any warranties, express or implied.
What are UTM parameters?
UTM parameters are small tags you add to the end of a URL to tell analytics tools where your traffic came from. There are five of them: utm_source identifies the referrer (e.g. google, newsletter), utm_medium describes the marketing channel (e.g. cpc, email, social), and utm_campaign names the specific campaign or promotion the link belongs to.
The two optional tags add finer detail: utm_term tracks paid-search keywords, and utm_content distinguishes between links that point to the same URL — for example two buttons in the same email. When someone clicks a tagged link, analytics tools read these values and attribute the visit and any resulting conversions to the right source, medium, and campaign, so you can measure what actually drives results.
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