What is Flowpoint?
Flowpoint is an AI web analytics platform for marketing teams. It helps you visualize the ways visitors use your website. With Flowpoint you can stay on top of shifts in user behaviors, detect changes in traffic trends, and rely on powerful AI tools to help you optimize your website for individual visitors. It's advanced, easy to use, privacy-focused, and priced for everyone.
How Flowpoint Works
Flowpoint tracks website visits and activity using client-side browser events and data captured by the Flowpoint script. It leverages AI to analyze and report on traffic and website performance.
Event Tracking
Here are the typical browser events captured by Flowpoint:
session_start: triggered when the user first loads the pagemouse_click: triggered at each mouse click on any element on the screen, and also gathers information about the element that was clicked for further analysispage_scroll: triggered when the user finishes scrolling on a page, and captures information about the start point, end point, and duration of the scrollsession_end: triggered when the user closes the tabsession_resumed: triggered if a user restarts the session within 4h of their previous visit
Custom Events
In addition to general browser events, Flowpoint includes a Custom Events feature that enables you track virtually any interaction on your website. Explore the Custom Events documentation to learn more.
Visitor Data
Flowpoint captures visitor-level data. Here are the typical parameters tracked by Flowpoint:
IP Address: Identifies a visitor's approximate geographical location and their internet service provider (ISP). Learn about Flowpoint's IP tracking options in the Privacy Settings article.
Browser and Device Information: Type of browser (e.g., Chrome, Firefox) and browser version
Operating System: Windows, macOS, iOS, Android, etc.
Device Type: Desktop, phone, tablet, etc.
Visitor ID
In addition to the visitor parameters we capture by default, you can also leverage the Visitor ID feature to identify website visitors by email address or a custom identifier. Learn more about this feature by exploring the Visitor ID article.
AI
Flowpoint leverages AI to analyze and report on traffic and website performance. Our AI analysis engine uses a blend of off-the-shelf models from OpenAI and Anthropic, and Flowpoint's own AI models and ML algorithms.
There are three primary ways that we use AI:
To analyze website traffic and visitor behaviors in a highly scalable way
To provide insights about website performance including recommendations around SEO, content, UI/UX, accessibility, and code debugging
To power AI Assistant, Flowpoint's built-in chatbot that enables you to use conversational language to analyze your website.
Core Features
Flowpoint is comprised of nine key features:
Flows: User journey analysis tool
Path Explorer: High-level traffic overview
Insights: Automated performance and behavior alerts
AI Assistant: Conversational chatbot assistant
Page Inspector: Page-specific content and performance analysis
Dashboard: Website metrics and real-time analytics
Session Log: View individual user sessions and activities
Visitor ID: De-anonymize website visitors
Custom Events: Track virtually any interaction
You can explore these features on the main Flowpoint website or by exploring the feature articles displayed in the Docs sidebar.
Installation
Flowpoint is installed on your website by adding the Flowpoint script to the site's <head>.
We highly recommend installing Flowpoint globally across all website pages. This approach ensures that you get a holistic view of how visitors are exploring your website.
If you have multiple websites, you can add the same Flowpoint script to each of your sites or create separate projects (each with unique scripts) to manage your websites. Learn more about this approach by exploring the Managing Multiple Websites article.
Installation Guides
Flowpoint is compatible with virtually any website. Explore our installation guides to see how to install Flowpoint for specific implementations or frameworks:
Script Efficiency
The Flowpoint script loads asynchronously on your website. This approach prevents the script from impacting the speed at which your webpages are rendered.
Our script has an efficient load size of ~46KB. This is comparable to the Google Analytics script size Flowpoint also handles data transmission efficiently. On average, we capture about 200KB of data for every 800 user events.
Privacy
Privacy is a guiding principle at Flowpoint. Our philosophy is that your website data is your private property. We never share it, sell it, or see it.
In addition to Flowpoint's commitment to protecting you and your data, we also offer many privacy and security-oriented features that help you protect the privacy of your website visitors. Explore these features in the Privacy Settings article.
You can also review Flowpoint's related legal and compliance documents:
Product Updates
We release updates every two weeks. You can explore (and subscribe to) new features, improvements, and bug fixes on the What's New page.
Getting Help
Flowpoint provides expert support no matter what plan you subscribe to. Here is a breakdown of the support levels available for each of our plans:
Free Plan: Docs
Standard Plan: Email, Chat, Docs
Pro Plan: Priority Email and Chat, Docs
Enterprise Plan: Dedicated Account Manager, 24/7 Phone, Email, Chat, and Video Support
To get help, email support@flowpoint.ai. For all other inquiries, refer to the Contact Us page of our website.