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Custom Events

Features

Custom Events

Track and analyze any interaction on your website.

Features

Custom Events

Track and analyze any interaction on your website.

Track Any Website Event

Track Any
Website Event

Set custom start and end points for your Flows and define conversion steps along the way.

Set custom start and end points for your Flows and define conversion steps along the way.

Add Context to User Journeys

See custom events and the other actions your visitors take in one place. Flowpoint lets you analyze custom events the same way you handle standard events.

Source Data from Anywhere

Custom Events can be added anywhere on your website. Easily track simple actions or combine with other apps on your website for sophisticated analysis.

Collect and Track Anything

Get custom event data out of Flowpoint as easily as it gets in. Use it to power analysis in other tools and with other teams. Store it in your data warehouse or data lake.

window.flowpoint.track("purchase", {
    transaction_id: "transactionId",
    value: 119.99,
    tax: 10.65,
    shipping: 9.99,
    currency: "USD",
    items: [
      {
      item_id: "SKU_94508",
      item_name: "Selena Leather Sandal",
      item_category: "Footwear",
      item_variant: "taupe",
      quantity: 1
    }]
})

Enrich Custom Events with Visitor ID

Identify users and track custom events with one action. Combine Custom Events with Visitor ID to efficiently capture key interactions without extra steps.

Get to Know Custom Events

Learn about Custom Events in 60 seconds.

Explore More Features

See everything that Flowpoint has to offer.

Insights

Get alerts about your website's performance. Stay on top of shifts in conversion and visitor behavior.

Session Log

Review website experiences for specific visitors. Troubleshoot issues with detailed session logs.

Page Inspector

Surface optimization opportunities. Find bugs and accessibility issues. See ways to improve content.

Dashboard

A workspace for your website's key metrics. Make tactical decisions with real-time telemetry.

Custom Events

Track purchases, downloads, form submissions and virtually any other interaction on your website.

Path Explorer

A bird's eye view of your website traffic. Discover common entrance, exit, and click-through paths.

AI Assistant

The sidekick that knows your website better than you do. Ask it anything and get a clear answer.

Visitor ID

Identify website visitors from signups, purchases, downloads, or custom data from your web app.

Explore More Features

See everything that Flowpoint has to offer.

Insights

Get alerts about your website's performance. Stay on top of shifts in conversion and visitor behavior.

Session Log

Review website experiences for specific visitors. Troubleshoot issues with detailed session logs.

Page Inspector

Surface optimization opportunities. Find bugs and accessibility issues. See ways to improve content.

Dashboard

A workspace for your website's key metrics. Make tactical decisions with real-time telemetry.

Custom Events

Track purchases, downloads, form submissions and virtually any other interaction on your website.

Path Explorer

A bird's eye view of your website traffic. Discover common entrance, exit, and click-through paths.

AI Assistant

The sidekick that knows your website better than you do. Ask it anything and get a clear answer.

Visitor ID

Identify website visitors from signups, purchases, downloads, or custom data from your web app.

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