Flows
Understand How Shoppers Browse Your Store
See how customers arrive on your website and which pages and products they explore. Uncover the pain points that lead to drop-offs. Find the sweet spot for optimal conversion. All with Flow Builder.
Custom Events
Track Product Views, Purchases, Card Abandonments and More
Understand individual customers at scale. Track how they navigate your website and use Custom Events to track platform-specific actions like add-to-cart events, purchases, and cart abandonments.
Path Explorer
Get a Bird's-Eye View of Your Store
Path Explorer is your eye in the sky. Contextualize the traffic flowing in and out of your website. Discover new click-through paths and turn them into optimized funnels.
Insights
Make Data-Driven Decisions
Stay on top of shifts in traffic, behaviors, and site performance. Insights alert you to your website's most important moments.
Dashboard
Monitor Your Storefront's Performance
Get a full picture of your storefront's performance with analytics built for e-commerce. Now with Live Mode.