Flows
Measure and Monitor User Journeys
Construct, measure, and monitor key paths through your website. Leverage Flow Analysis to detect optimization opportunities. Iterate and improve your website quickly.
Insights
Respond to Changing Behaviors
Enjoy insights on autopilot. Get daily, weekly, and monthly updates on your website's performance. Get alerted to deviations in behavioral patterns. Know what to expect next.
Dashboard
A Single View for Your Website Metrics and KPIs
Get a full picture of your website's performance with analytics built for marketing teams. Now with Live Mode.
Custom Events
Precision End-to-End Tracking
Rely on automatic event tracking to capture typical website actions and behaviors, and use Custom Events to track events that are unique to your website.
Visitor ID
Identify Website Visitors
Identify website visitors from signups, purchases, downloads, or custom data from your website. View visitor-specific experiences. Send visitor data to any app.
Path Explorer
Discover Emerging Click-Through Paths on Your Website
See everything in one view. Path Explorer gives you a bird's eye view of traffic flowing into and out of your website. Discover new ways that people are using your website and turn them powerful conversion funnels.
Page Inspector
Uncover UX Pain Points
Some website problems sit behind the scenes — uncover them with Page Inspector Auto Tests. Get alerted to issues like broken links, faulty forms, or page time-outs.
Session Log
Zero-in on Specific User Experiences
View individual visitor actions like clicks, scrolls, reloads, and custom events. See key session data points like browser, country, device type, and operating system.
